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CONNECTED CULTURE Blog by Jerry Allocca

Now, more than ever, we're all connected. What does it mean to be part of the Connected Culture? Share your thoughts and ideas here!

Connected Culture Overview - Powerful Communication Channels


CONNECTED CULTURE is a powerful resource that demonstrates how to leverage the new and interactive communications tools that people use every day. It is the first book to comprehensively bridge the marketing gap between your organization and today’s digital generation.

Brought to you through real life experience in the successful implementation of digital media and filled with eye-opening statistics from the field, CONNECTED CULTURE is a unique, step-by-step lesson plan on Marketing 2.0.

Book Outline

  • Introduction

  • The Connected Culture

  • Section One - Why We Connect

  • Section Two - Who To Connect With

  • Section Three - How We Connect
    Part 1 - Internet
    Part 2 - Websites
    Part 3 - Email
    Part 4 - Text Messages
    Part 5 - Search Engines
    Part 6 - Social Media

      • Social Blogging
      • Social Micro-blogging
      • Social Networking
      • Social Photos
      • Social Videos
      • Social News
      • Social Bookmarking
  • Section Four - Staying Connected

  • Section Five - Dis-connecting

  • Section Six - Applying It All

  • Glossary of Terms

  • About the Author

  • FREE Stuff

Ready to give the book a try?
Follow this link to order your copy of CONNECTED CULTURE today.


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