CONNECTED CULTURE is a powerful resource that demonstrates how to leverage the new and interactive communications tools that people use every day. It is the first book to comprehensively bridge the marketing gap between your organization and today’s digital generation.
Brought to you through real life experience in the successful implementation of digital media and filled with eye-opening statistics from the field, CONNECTED CULTURE is a unique, step-by-step lesson plan on Marketing 2.0.
Book Outline
Introduction
The Connected Culture
Section One - Why We Connect
Section Two - Who To Connect With
Section Three - How We Connect
Part 1 - Internet
Part 2 - Websites
Part 3 - Email
Part 4 - Text Messages
Part 5 - Search Engines
Part 6 - Social Media
Section Four - Staying Connected
Section Five - Dis-connecting
Section Six - Applying It All
Glossary of Terms
About the Author
FREE Stuff
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